Key Learnings from ASAE 2013
6 September 2013
When I attended the American Society of Associations Executives annual conference in early August I was only on the ground in the USA for three days. As one of the speakers at the event I had a unique insight into the event from the perspective of a speaker, a delegate and a member of both ASAE and AuSAE.
Despite the ever present jet lag, it was great to have the opportunity to hear from other membership practitioners. I thought I’d share with you some of the more interesting insights I picked up from the event …
AuSAE triples membership in 6 months!
29 August 2013
Under the management of SMS, the Australasian Society of Association Executives has more than tripled members in the six months since January 2013. This has been as a result of the turnaround process developed and implemented by the SMS team. If you would like more information about this process please contact Belinda on 0413 190 197 or Julian on 0401 648 533.
Membership is Dead?
29 July 2013
A number of powerful generational, cultural and economic forces are colliding to create a perfect storm that will make the next 5-20 years some of the toughest ever faced by associations. Associations who don’t adapt face a slow decline into obscurity as they are replaced by newer, more innovative, less bureaucratically challenged, less change resistant competitors. While the idea of membership will continue, the antiquated models of recruiting, retaining and engaging members cannot survive in an increasingly challenging and ever-changing operating environment.