Following is a list of resources you may find of interest:
Creating Compelling Sponsorship Proposals White Paper - Potential sponsors don't sit at their desks all day waiting for your proposal to arrive on their desk. For many, sponsorship is one part of a larger role which keeps them very busy. This means your proposal isn’t just competing with other sponsorship proposals (of which there will be many) but also with many other distractions for a share of their attention. Having a well-crafted, compelling partnership document is a critical first step in getting the attention of a potential partner. A good proposal is a particularly useful step where little or no prior relationship exists with the potential partner. A compelling proposal can be an invaluable tool for enticing the other party to the table by making them excited to learn more about you. In this paper Julian Moore shares his tips for creating a proposal that will get the attention of potential partners.
Small Association Turnarounds - A Step by Step Approach - In April 2015 SMS completed a 30-month project to successfully turnaround the Australasian Society of Association Executives. Over that time, Belinda took the organisation from just over 100 members to 876 financial members and built a community of over 10,000 subscribers. When Belinda started at AuSAE their turnover was just over $40,000 per annum, and there was no staff support. When Belinda left the association in April 2015, it was on track for a turnover of around 1 million dollars and had 6 full time staff working in the organisation. In this paper Belinda Moore shares the step by step process they apply when undertaking emergency turnaround such as this one.
Membership is Dead White Paper - A number of powerful generational, cultural and economic forces are colliding to create a perfect storm that will make the next 5-20 years some of the toughest ever faced by associations. Associations who don’t adapt face a slow decline into obscurity as they are replaced by newer, more innovative, less bureaucratically challenged, less change resistant competitors. While the idea of membership will continue, the antiquated models of recruiting, retaining and engaging members cannot survive in an increasingly challenging and ever-changing operating environment. In the paper Belinda Moore considers some of the biggest factors contributing to the changing landscape and how associations can rise to meet the challenges they present.