WELLINGTON: How to Develop a High Value, Sustainable Sponsorship Program

  • 30 May 2017
  • 10:00 AM - 4:00 PM (UTC+12:00)
  • Rydges Wellington (75 Featherston St, Pipitea, Wellington 6011, New Zealand)


  • The concessional rate is available for small charities and other non-profit organisations with a turnover below $200,000. Those travelling by air to the event as also eligible. To apply please email info@smsonline.net.au for the access code.
  • This Early Bird rate applies until April 30, 2017. Additional guests from the same organisation can access a discounted rate of $349.
  • Additional guests from the same organisation can access a discounted rate of $399.

Registration is closed

About the Workshop:

This workshop has been designed to provide you with the skills, structure and inspiration to develop a high value sponsorship (partner) program that will massively increase the income of your association or charity. Delegates attending this session will learn how to:  

  • Develop a low-cost sponsorship offer that has high value for your sponsors; 
  • Determine the cost of servicing sponsors; 
  • Create a compelling sponsorship proposal – with the right look, content and pricing to get results; 
  • Identify new sponsorship targets; 
  • Understand what corporates want; 
  • Access the sponsorship decision-maker; 
  • Answer the question “Why should we sponsor you?"; 
  • Close the deal (including time frames); 
  • Develop a long term business relationship and retain a rapport with corporate supporters; and 
  • Leverage membership through your corporate partnerships.

This interactive presentation will provide a fresh perspective to developing a lucrative sponsorship program that will bring benefits to your members, your association and your partners. Delegates will be able to ask any question and receive practical advice on how to resolve and immediately implement the solution. 

About the Presenter:

Julian Moore is Australasia’s foremost nonprofit sponsorship practitioner with extensive experience in charities, associations and other non-profits. He specialises in training, motivating and up-skilling boards and staff to improve sponsorship performance. Julian draws on his extensive experience in both Australia and the United Kingdom to deliver sponsorship outcomes for his clients. Julian is also an accomplished and entertaining speaker who regularly presents at events around the world. Throughout his presentations he gives real world examples and case studies that inspire and motivate attendees. He focuses on providing practical and useful ideas that can be implemented immediately to start benefiting your organisation.   


Registration is $499 for the first delegate and $399 for each additional delegate. A concessional rate of $99 is available for all staff attending from non-profit organisations with a turnover of under $200,000 or those needing to travel to attend the event.

“Your sponsorship workshop was fantastic and I’m inspired! I’ve attended a number of workshops and training session on sponsorship over the years and your workshop was head and shoulders above the rest! It was not only about being reminded of the things that we need to do to keep us on top of the game that we sometimes let slip. The workshops were very professional and full of helpful, practical relevant information and methods that I can apply in managing our sponsorship portfolio. As a presenter you bring to the session an obvious passion for sponsorship together with a wealth of experience and knowledge that I found most valuable and inspiring. Thank you again and congratulations on a fantastic presentation!" Steve Keys Master Builders Australia.

If you would like to run this workshop as an in-house course for your team please contact us on 0413 190 197.

Strategic Membership Solutions (SMS)


Telephone: 1300 852 303  Facsimile: +61 7 3319 6385

Email: info@smsonline.net.au


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