WELLINGTON: How to Develop an Effective Membership Strategy that will Powerfully Improve your Membership Performance

  • 20 Jun 2017
  • 10:00 AM - 4:00 PM (UTC+12:00)
  • Intercontinental, 2 Grey Street, Wellington 6011, New Zealand


  • The concessional rate is available for small charities and other non-profit organisations with a turnover below $200,000. To apply please email info@smsonline.net.au. Those eligible will be sent an access code.
  • The Early Bird rate applies until May 31, 2017. Additional guests from the same organisation can access a discounted rate of $349
  • This rate applies from 1 June, 2017. Additional guests from the same organisation can access a discounted rate of $399.

Registration is closed

About the Workshop:

In this workshop you will be guided through a step-by-step process to develop a membership strategy that serves the needs of your audience as well as generating a financial return for your association. You will learn the fundamental concepts and skills necessary to achieve powerful membership growth including:

  • How to use membership statistics to make informed marketing decisions, 
  • How to develop and convey a compelling value proposition,
  • How to communicate your value proposition in a targeted way that will produce an emotional response to your membership offer,
  • How to engage members and prospective members in a way that will keep them loyal to your organisation,
  • How to segment your membership,
  • How to generate membership leads and manage relationships with these prospects,
  • How to make the membership sale and build strong relationships with members, and
  • Best practice membership renewals and member reactivation.

Who should attend?:

Anyone who is tasked with developing or communicating the value of membership internally or externally will benefit from this workshop.


What will you learn?

This program is a fantastic way to gain a broad understanding of the key faucets of managing a membership program. Attendees will:

  • Hear practical ideas and information you can immediately apply.
  • Meet other membership professionals.
  • Hear success stories and case studies from a proven practitioner.
  • Learn how to leverage your activities to maximise membership.
  • Pick up new strategies to maximise your membership growth.
  • Learn how to achieve maximum results from your marketing dollar.
  • Discuss how to communicate to your board and key stakeholders your membership strategy and the measurable outcomes following implementation.
  • Get inspired!

The Presenter: 

Belinda Moore is Australasia’s foremost membership specialist and has assisted thousands of membership based not-for-profit organisations with their challenges. She specialises in training, motivating and up-skilling boards, staff and volunteers to improve membership performance. She is the author of two books including “The Membership Machine” and “Membership Fundamentals”. More recently she authored the popular paper “Membership is Dead?” which forecasts future trends for member based organisations. Belinda has worked with professional associations, industry associations, community organisations, charities and other not-for-profit organisations to assist them to powerful improve their membership growth and develop other income streams.

“I have been a participant at two talks by Belinda Moore. I found Belinda’s subject matter expertise, delivery, and preparation excellent and well worth the time spent listening. Importantly everything shared was relevant and a valuable learning exercise for me.” Glen Stanaway, Sport Services Manager at Yachting Australia

If you would like to run this as an in-house course for your team please contact us on 0413 190 197.

Strategic Membership Solutions (SMS)


Telephone: 1300 852 303  Facsimile: +61 7 3319 6385

Email: info@smsonline.net.au


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