Sponsorship Fundamentals

Course Overview

Learn the fundamental concepts, skills and tools necessary to massively increase your sponsorship income and generate strong new income streams for your organisation.

Julian is proven practitioner who knows what it takes to get results. He will share some of the secrets that have made him so successful including practical tips, information and advice you can implement immediately to increase your income and decrease your costs.

If you are interested in massively increasing your sponsorship income then you need to attend this course.

"Julian's advice on how to get a foot in the door with large corporations is invaluable." Michelle Simpson - Westpac Rescue Helicopter Service

Benefits of Attending

Delegates attending this session will learn how to:

Develop a low-cost sponsorship offer that has high value for your sponsors;
Determine the cost of servicing sponsors;
Create a compelling sponsorship proposal – with the right look, content and pricing to get results;
Identify new sponsorship targets;
Understand what corporates want;
Access the sponsorship decision-maker;
Answer the question “Why should be sponsor you?"
Close the deal (including time frames);
Develop a long term business relationship and retain a rapport with corporate supporters; and
Leverage membership through your corporate partnerships.

The Presenter

Julian is a sponsorship practitioner who draws on his extensive experience to assist his clients. Over his years working in the field Julian has developed a close relationships with many sponsors and now has a large database of corporate organisations who actively sponsor organisations within the Australasian nonprofit sector. Julian specialises in sponsorship coaching for charities, associations and other nonprofits. Julian is also an accomplished and entertaining speaker who regularly present at events around the world. Throughout his presentation he gives real world examples and case studies that inspire and motivate attendees. He focuses on providing practical and useful ideas that can be implemented immediately

“Your sponsorship workshop was fantastic and I’m inspired! I’ve attended a number of workshops and training session on sponsorship over the years and your workshop was head and shoulders above the rest! It was not only about being reminded of the things that we need to do to keep us on top of the game that we sometimes let slip. The workshops were very professional and full of helpful, practical relevant information and methods that I can apply in managing our sponsorship portfolio. As a presenter you bring to the session an obvious passion for sponsorship together with a wealth of experience and knowledge that I found most valuable and inspiring. Thank you again and congratulations on a fantastic presentation!" Steve Keys - Master Builders Australia.

Registration

AuSAE Members - By July 31 - $550 AUD / After July 31 - $650 AUD
Non-Members - By July 31 - $590 AUD / After July 31 - $690 AUD

Please note, every third delegate is FREE of charge (from the same organisation to the same workshop). If booking online there is a drop down field that will enable you to register your third delegate without needing to make payment.

Venue

Brisbane - Brisbane Convention and Exhibition Centre (Cnr Merivale Street and Glenelg Streets, Brisbane)
Sydney - Sir Stamford at Circular Quay (93 Macquaire Street, Sydney)
Adelaide - Stamford Plaza (150 North Tce, Adelaide)
Canberra - Venue TBA
Melbourne - Venue TBA
Wellington - Copthorne Hotel Oriental Bay (100 Oriental Parade Oriental Bay, Wellington)