Membership Fundamentals

Course Overview

Learn the fundamental concepts, skills and tools necessary to achieve powerful membership growth including:

The essential membership key skill sets and concepts.
How to segment your membership.
How to use membership statistics to make informed marketing decisions.
How to develop – and convey - a compelling value proposition.
How to communicate your value proposition in a targeted way that will produce an emotional response to your membership offer.
How to engage members and prospective members in a way that will keep them loyal to your organisation; and
Lead generation, managing relationships with prospects, membership sales, building relationships with members, renewals and member reactivation.

"Belinda is a wonderful presenter. I urge all those who have members in their organisation to attend this course. Highly beneficial for my role!" Teri Smith - ClubsNSW

Benefits of Attending

In addition to the information outlined in the course overview, delegates to this session will also benefit from:

Practical ideas and information you can immediately apply.
Meeting other membership professionals.
Hearing success stories and case studies from a proven practitioner.
Learning how to leverage your activities to maximise membership.Picking up new strategies to maximise your membership growth.
Learning how to achieve maximum results from your marketing dollar.
Getting inspired!

"This was fantastic! I am so rapt in the content and can't wait to start utilising the information gained. I know I can use the information rather than other courses that are all just theory. This is real." Toni Griffiths - SPELD New Zealand

The Presenter

Belinda Moore is a membership specialist who has assisted thousands of not-for-profit organisations around the world with their membership challenges. She is a professional speaker who specialises in training, motivating and up-skilling boards, staff and volunteers to improve their membership performance. Known for her practical solutions, Belinda presents frequently for not-for-profit organisations. Revealing insights from personal and professional experiences, she ensures that participants walk away with ideas and information that can immediately be applied. Belinda is the author of The Membership Machine and Membership Fundamentals, Australia’s premier references for membership specialists.

"I am leaving this session with a number of new ideas that I can implement. I have no doubt that this will help us recruit and retain members." Brent Edwards - Australian Marketing Association

Registration

AuSAE Members: By July 31 - $550 AUD / After July 31 - $650 AUD
Non-Members: By July 31 - $590 AUD / After July 31 - $690 AUD

Please note, every third delegate is FREE of charge (from the same organisation to the same workshop). If booking online there is a drop down field that will enable you to register your third delegate without needing to make payment.

Venue

Sydney - Sir Stamford at Circular Quay (93 Macquaire Street, Sydney)
Melbourne - Venue TBA
Brisbane - Brisbane Convention and Exhibition Centre (Cnr Merivale Street and Glenelg Streets, Brisbane)
Canberra - Venue TBA
Wellington - Copthorne Hotel Oriental Bay (100 Oriental Parade Oriental Bay, Wellington)