History of SMS
We are an Australian owned and operated consultancy specialising in the provision of high quality, practical and comprehensive advice, coaching and training on topics relating to sponsorship and membership. You can learn more about how we can assist your organisation to be more successful in these areas in the Services section of this website.
SMS is run by Belinda Moore (formerly Belinda Busoli) and Julian Moore who each have wealth of experience in the Australasian and European nonprofit sectors. Belinda and Julian came together both personally and professionally through a fortuitous combination of circumstances. For those who are interested in learning more about this happy chain of events please read on...
A chance meeting …
Belinda and Julian met in 2007 after hearing about each other’s successes at work via the association grapevine. Julian had heard about the membership work Belinda was doing in Australia and Belinda had heard about Julian’s sponsorship successes in the United Kingdom. Being keen to meet in person to exchange ideas they arranged to meet for a coffee at an event they were attending in Barcelona.
Love at first sight …
It was love at first sight, and many hours later they were still talking over the same cup of coffee (now somewhat colder). After returning to her hotel room later that day Belinda called her mother and told her "I've met the man I'm going to marry" ... lucky for them both she didn't tell Julian about that until after they were engaged!
Immigration, marriage, a baby …
With Belinda's strong dislike of the cold and Julian's passion for the sun it was a foregone conclusion that Australia would be their home. So, very shortly after that first meeting, Julian moved to Australia. On April 3, 2010, they were married and on October 11, 2010, they gave birth to Jack Darcy Moore. They live in Brisbane with their four dogs and an assortment of native wildlife that Julian has learned to love ... mostly.
and a successful business.
Both Belinda and Julian passionately love the work they do in the nonprofit sector almost as much as they love each other - so working together was a foregone conclusion. The SMS business grew quickly and it wasn't long before Belinda and Julian were joined in the office by the rest of the team responsible for bringing together the range of services SMS provides.
Julian and Belinda are now happily juggling running a successful business that energizes them with the joys of marriage and parenthood. They both feel incredibly fortunate to have attained such a wonderful level of professional and personal happiness and look forward to assisting others to do the same.