Products and Services
Avoid the urge to be all things to all members. In most cases, members are only joining for one or two products or services. When you understand the value each of your market segments are seeking you can review your product and services mix to ensure you are clearly delivering that value. If a product or service isn't clearly delivering outcomes for your members then save some money and get rid of it.
Typical products for associations that may assist members to achieve value include:
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Events, conferences, trade shows, training, workshops
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Magazine, bulletins, other publications
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Social media tools to enable member-to-member interaction
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Resource libraries (online or hard copy)
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Research and statistical information
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Member and/or Supplier Directories
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Certification and/or accreditation programs
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Alliance programs (banking discounts, etc)
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Representation and lobbying
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Public relations materials and other sales and marketing assistance
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Legal, HR and Industrial Relations support
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Education and reference materials
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Group purchasing discounts
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Industry guidelines
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Insurance