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    • Membership Coaching
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  • Sponsorship
    • Sponsorship Coaching
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    • In-House Sponsorship Training
    • Facilitated Strategy Sessions
    • Keynote Speaking
• Events
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• Resources
  • Membership
    • Membership is Dead?
    • Introduction
      • Why have members?
      • Types of membership organisations
      • Marketing implications of member type
      • The most common membership challenge
    • Charity Membership
    • Membership Statistics
      • Statistics every membership person should know
      • Benchmarking your statistics
      • Analysing your statistics
    • Segmentation
      • Ways to segment members
      • Defining member categories
      • Tapping the student market
    • Perceptions
      • Positioning vs branding
      • The power of branding
    • Value
      • Articulating value
      • Benefits that deliver value
    • Membership Fees
      • Managing fee increases
      • Structuring fees
    • Products and Services
      • Leveraging non-membership fee income
      • Refining your offering
      • Creating efficiency savings
    • Collateral
      • Collateral creates perceptions
      • Developing collateral
    • The Membership Team
      • Consistently excellent customer service is critical
      • The managers role in customer service
      • The teams' role in customer service
    • Technology
    • Models of Membership
      • The Trust Continuum
      • The Membership Machine
    • Lead Generation
      • Using social media channels to generate leads
      • Using strategic alliances to generate leads
      • Using your staff to generate leads
      • Using your members to generate leads
    • Prospect Relationship Management
      • Building relationships via your communications
      • Building relationships via additional product sales
      • Building relationships via your events
      • Building relationships via getting "Out There"
      • Will you allow free advice?
    • Membership Sales
      • Sales channel options
      • Information pack for prospective members
      • Supporting your sales team
      • Selling Membership
    • New Member Integration
      • Planning your new member integration program
      • New member collateral
      • Integrating new members via events
    • Member Relationship Management
      • Make it about members
      • Engage, engage, engage
      • Use your communications to reinforce the value of membership
    • Renewals
      • Maximising renewal effectiveness
      • Designing the renewal process
      • Before the renewals go out
      • Handling non-renewers
      • Types of renewal periods
    • Planning
    • Research Reports
  • Sponsorship
    • Creating Your Sponsorship Proposal
  • Industry Associations & Other Support Networks
  • Industry Publications
  • Industry Research & Recommended Publications
  • Books
• History of SMS
• The SMS Team
  • Julian Moore
  • Belinda Moore
• Community
• Strategic Membership Solutions

AuSAE Networking Lunch

AuSAE Networking Lunch (Lunch of Major Australasian Research Report)