Association Annie is a tongue-in-cheek look at some of the situations that I have found myself and my association clients in from time-to-time during my career. All the scenarios are based on (or composites of) real situations I’ve seen and experienced while working with associations, charities and other non-profits. I’ve got quite a few Association Annie comics finished and am compiling them into a book that will combine the comic strips along with commentary about what it takes to run a successful association (a bit like my “Membership is Dead?” paper but updated with current research and a LOT of Association Annie Comics). The book is on track to be available early in the new financial year so stay tuned for the Pre-Order information which will come out in the next few months (if you subscribe to our e-news you will be the first to hear about it). 

If you are interested in publishing or sharing any Association Annie cartoons please contact us for permission and attribution guidelines. 

In the book you will join Association Annie as she traverses the highs and lows of leading an association. Share the wonders and frustrations of dealing with Boards, staff, members, volunteers, funders, and other stakeholders while trying desperately to turn a struggling association into something relevant and sustainable. Some of the topics covered will including ...

Board Decision Making Processes

Dealing with Different Board Members

The Importance of Strategic Planning


Productive Board Meetings

Gaining - and Retaining - Good Staff

Engaging Younger Members

Developing a Membership Offer that Works for Everyone


Selecting and Implementing A New CRM

And so very much more ...

Subscribe to our newsletter today to receive your regular dose of Association Annie and be the first to hear when pre-orders for the book at available. Plus, if you have any ideas for scenarios you'd love to see included please email Belinda@smsonline.net.au


Strategic Membership Solutions (SMS)
PO Box 1400, COOPAROO DC QLD 4151 AUSTRALIA
Telephone: 1300 852 303  Email: info@smsonline.net.au


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