Learn more about the evolution of association membership models and the challenges of implementing progressive models into the existing membership culture operating within your association.
Traditional models of membership utilised by professional and industry associations have become increasingly ineffective in recent times. A combination of changes in technology, communications, and generational preferences have seen innovative associations seeking to adapt to the new operating environment by evolving their membership models. In contrast, associations who have rigidly stuck to older models are struggling to recruit and retain members, and gain cut through in an increasingly competitive membership market.
This session will look at how membership models have evolved and consider the direction membership models are heading. There will be ample opportunity to discuss what this will look like including the role of members, board, and volunteers in associations of the future.
Robust membership models enable associations to more effectively create smaller member subsets that bond together beyond a simple transactional relationship into a more emotional connection with each other and the association. The ability to “tribalise” your membership to create this effect is one of the critical foundations of emerging models. During the session we will discuss how to use your membership model to create dynamic membership tribes.
This session will also consider the politics of evolving your membership model. One of the major challenges of introducing new membership models is the influence of the existing membership culture of your association on implementation. Associations with a predominately older membership demographic often find strong resistance to some of the more creative emerging models. Conversely, associations with a young demographic may have members clamouring for more innovative membership solutions. The challenge of balancing the competing desires of different member demographics can make undertaking change difficult without also incorporating tools to manage these different groups.
This is a highly interactive session geared for those who are involved in determining the future direction of their association. To ensure practical outcomes, delegates are invited to bring their own, and proposed, membership models to this session for discussion and review.
This session can be run as an in-house workshop tailored to your organisation. Please contact the speaker for more information.
“I have been a participant at two talks by Belinda Moore. I found Belinda’s subject matter expertise, delivery, and preparation excellent and well worth the time spent listening. Importantly everything shared was relevant and a valuable learning exercise for me.” Glen Stanaway, Sport Services Manager at Yachting Australia
Belinda Moore, Director, Strategic Membership Solutions
Email email@example.com * Mobile +61 413 190 197
Belinda is passionate about associations, charities and other not-for-profit organisations - and the critical role they play in fostering a healthy, vibrant, inclusive and sustainable society. Belinda has been involved in the sector in a wide variety of capacities since the early 1990s. She is Australasia’s foremost membership specialist and has assisted thousands of member-based not-for-profit organisations with their challenges. She specialises in training, motivating and up-skilling boards, staff and volunteers to improve membership performance.
Belinda is the author of two books including "The Membership Machine" and "Membership Fundamentals". She is the author of the popular paper "Membership is Dead?" which forecasts future trends for member based organisations. She recently released The Membership Managers Handbook, a free PDF guide for membership professionals.
Belinda frequently presents at conferences and other events around the world. She arrives on the platform armed with an array of topics relating to membership. Revealing insights from her personal and professional experiences, she ensures that participants walk away with practical ideas and information that can immediately be applied. Belinda has worked with professional associations, industry associations, community organisations, charities and other non-government organisations to assist them to powerful improve their membership growth and develop other income streams.
10am-4pm (arrive at 9.30 for tea, coffee and networking)
City Center Location, To Be Advised
Strategic Membership Solutions (SMS)
PO Box 1400, COOPAROO DC QLD 4151 AUSTRALIA
Telephone: 1300 852 303 Email: firstname.lastname@example.org