Providing association professionals with the skills, motivation, and tools to successful sell sponsorship, membership, and other products in a way that makes members love you.
Poor performance on the phone or in the meeting can completely scuttle a promising relationship and is the biggest factor for the failure to successfully acquire sponsors and members. It is critical that all staff involved in interactions with members understand the unique sales strategies particular to the association environment. The stereotypical “hard sell” doesn’t work – and doesn’t generate lasting results.
This interactive presentation will provide a fresh perspective to dealing with prospective members and sponsors that will give delegates a renewed enthusiasm for outbound sales calls, face to face selling and proactive engagement. In recognition of the unique challenges faced by associations undertaking a proactive sales process there is an emphasis on membership and sponsorship sales.
This session is ideal for staff and volunteers who have the responsibility of speaking to prospects whether in person or on the phone. Julian understands that many association staff don’t enjoy sales. He has developed strategies to assist these people to perform at a much higher level and with a renewed passon for their role.
Delegates will be able to ask any question and receive practical advice on how to resolve and immediately implement the solution.
This session can be run as an in-house workshop tailored to your organisation. Please contact the speaker for more information.
"We engaged Julian to develop our team’s ability to proactively engage with current and future members. Julian’s workshop was engaging, inspiring and has broken down a number of barriers holding back our team. I would highly recommend Julian to improve your team’s performance and to give them the confidence they need to get to the next level." Matt Golley, Business Development Manager, Institute of Public Accountants.
Julian Moore, Director, Strategic Membership Solutions. Email firstname.lastname@example.org * Mobile +61 401 648 533
Julian is Australasia’s foremost non-profit sponsorship practitioner specialising in charities, associations and other non-profits. He specialises in training, motivating and up-skilling boards and staff to improve sponsorship performance. Julian's work predominately includes sponsorship consultancy, sponsorship seeking, in-house training, facilitation services and keynote speaking. Julian draws on his extensive experience in both Australia and the United Kingdom to deliver sponsorship outcomes for his clients.
Since coming to Australia in 2008, Julian has consulted to many organisations from across the non-profit sector including Victorian Healthcare Association, Electrical Trades Union Victorian Branch, Adolescent Success, and the Australian Boarding Schools Association.
Julian specialises in sponsorship coaching because he recognises that the lynchpin of a sustainable sponsorship program is a staff member skilled at developing and maintaining long term relationships with sponsors long after his contract is complete. To enable his clients to provide their staff with the skills necessary to achieve this, Julian provides them with the skills, sponsor contacts and information they need to be able to develop and maintain a successful and sustainable sponsorship program.
Julian is also an accomplished and entertaining speaker who regularly presents at events around the world. Throughout his presentations, he gives real world examples and case studies that inspire and motivate attendees. He focuses on providing practical and useful ideas that can be implemented immediately to start benefiting your organisation.
"Julian provides a thoughtful, engaging and practical process to building sponsorship revenue." Michael Morgan, Owners Corporation Network
10am-4pm (arrive at 9.30 for tea, coffee and networking)
City Center Location, To Be Advised
Strategic Membership Solutions (SMS)
PO Box 1400, COOPAROO DC QLD 4151 AUSTRALIA
Telephone: 1300 852 303 Email: email@example.com