SMS is run by Belinda Moore (formerly Belinda Busoli) and Julian Moore. Belinda and Julian came together both personally and professionally through a fortuitous combination of circumstances.
Belinda and Julian met in 2007 after hearing about each other’s successes at work via the association grapevine. Julian had heard about the membership work Belinda was doing in Australia and Belinda had heard about Julian’s sponsorship successes in the United Kingdom.
Keen to meet in person, they arranged to meet for a coffee at an event they were attending in Barcelona. It was love at first sight, and many hours later, they were still talking over the same cup of coffee (now somewhat colder).
After returning to her hotel room Belinda called her mother and told her "I've met the man I'm going to marry". Lucky for them both she didn't tell Julian about that until after they were engaged!
With Belinda's dislike of the cold and Julian's passion for the sun it was a foregone conclusion that Australia would be their home. Julian moved to Australia just a few months later and Strategic Membership Solutions (SMS) began servicing the Australian and New Zealand not-for-profit sectors.
Belinda and Julian now live together in Brisbane, Australia, with their children and an assorted menagerie of pets.