• 21 Jul 2017
    • 10:00 AM - 4:00 PM (UTC+10:00)
    • TBA, City Center Location

    In this workshop you will be guided through a step-by-step process to develop a membership strategy that serves the needs of your audience as well as generating a financial return for your association. You will learn the fundamental concepts and skills necessary to achieve powerful membership growth including:

     

    • How to use membership statistics to make informed marketing decisions, 
    • How to develop and convey a compelling value proposition,
    • How to communicate your value proposition in a targeted way that will produce an emotional response to your membership offer,
    • How to engage members and prospective members in a way that will keep them loyal to your organisation,
    • How to segment your membership,
    • How to generate membership leads and manage relationships with these prospects,
    • How to make the membership sale and build strong relationships with members, and
    • Best practice membership renewals and member reactivation.

    Anyone who is tasked with developing or communicating the value of membership internally or externally will benefit from this workshop.


    This program is a fantastic way to gain a broad understanding of the key faucets of managing a membership program. Attendees will:

    • Hear practical ideas and information you can immediately apply.
    • Meet other membership professionals.
    • Hear success stories and case studies from a proven practitioner.
    • Learn how to leverage your activities to maximise membership.
    • Pick up new strategies to maximise your membership growth.
    • Learn how to achieve maximum results from your marketing dollar.
    • Discuss how to communicate to your board and key stakeholders your membership strategy and the measurable outcomes following implementation.
    • Get inspired!

    The Presenter - Belinda Moore


    Belinda Moore is Australasia’s foremost membership specialist and has assisted thousands of membership based not-for-profit organisations with their challenges. She specialises in training, motivating and up-skilling boards, staff and volunteers to improve membership performance.


    She is the author of two books including “The Membership Machine” and “Membership Fundamentals”. More recently she authored the popular paper “Membership is Dead?” which forecasts future trends for member based organisations. Belinda has worked with professional associations, industry associations, community organisations, charities and other not-for-profit organisations to assist them to powerful improve their membership growth and develop other income streams.


    “I have been a participant at two talks by Belinda Moore. I found Belinda’s subject matter expertise, delivery, and preparation excellent and well worth the time spent listening. Importantly everything shared was relevant and a valuable learning exercise for me.” Glen Stanaway, Sport Services Manager at Yachting Australia


    If you would like to run this as an in-house course for your team please contact us on 0413 190 197.

    • 25 Jul 2017
    • 10:00 AM - 4:00 PM (UTC+10:00)
    • TBA, City Center Location

    In this workshop you will be guided through a step-by-step process to develop a membership strategy that serves the needs of your audience as well as generating a financial return for your association. You will learn the fundamental concepts and skills necessary to achieve powerful membership growth including:

     

    • How to use membership statistics to make informed marketing decisions, 
    • How to develop and convey a compelling value proposition,
    • How to communicate your value proposition in a targeted way that will produce an emotional response to your membership offer,
    • How to engage members and prospective members in a way that will keep them loyal to your organisation,
    • How to segment your membership,
    • How to generate membership leads and manage relationships with these prospects,
    • How to make the membership sale and build strong relationships with members, and
    • Best practice membership renewals and member reactivation.

    Anyone who is tasked with developing or communicating the value of membership internally or externally will benefit from this workshop.


    This program is a fantastic way to gain a broad understanding of the key faucets of managing a membership program. Attendees will:

    • Hear practical ideas and information you can immediately apply.
    • Meet other membership professionals.
    • Hear success stories and case studies from a proven practitioner.
    • Learn how to leverage your activities to maximise membership.
    • Pick up new strategies to maximise your membership growth.
    • Learn how to achieve maximum results from your marketing dollar.
    • Discuss how to communicate to your board and key stakeholders your membership strategy and the measurable outcomes following implementation.
    • Get inspired!

    The Presenter - Belinda Moore


    Belinda Moore is Australasia’s foremost membership specialist and has assisted thousands of membership based not-for-profit organisations with their challenges. She specialises in training, motivating and up-skilling boards, staff and volunteers to improve membership performance.


    She is the author of two books including “The Membership Machine” and “Membership Fundamentals”. More recently she authored the popular paper “Membership is Dead?” which forecasts future trends for member based organisations. Belinda has worked with professional associations, industry associations, community organisations, charities and other not-for-profit organisations to assist them to powerful improve their membership growth and develop other income streams.


    “I have been a participant at two talks by Belinda Moore. I found Belinda’s subject matter expertise, delivery, and preparation excellent and well worth the time spent listening. Importantly everything shared was relevant and a valuable learning exercise for me.” Glen Stanaway, Sport Services Manager at Yachting Australia


    If you would like to run this as an in-house course for your team please contact us on 0413 190 197.

    • 26 Jul 2017
    • 10:00 AM - 4:00 PM (UTC+10:00)
    • TBA, City Center Location

    In this workshop you will be guided through a step-by-step process to develop a membership strategy that serves the needs of your audience as well as generating a financial return for your association. You will learn the fundamental concepts and skills necessary to achieve powerful membership growth including:

     

    • How to use membership statistics to make informed marketing decisions, 
    • How to develop and convey a compelling value proposition,
    • How to communicate your value proposition in a targeted way that will produce an emotional response to your membership offer,
    • How to engage members and prospective members in a way that will keep them loyal to your organisation,
    • How to segment your membership,
    • How to generate membership leads and manage relationships with these prospects,
    • How to make the membership sale and build strong relationships with members, and
    • Best practice membership renewals and member reactivation.

    Anyone who is tasked with developing or communicating the value of membership internally or externally will benefit from this workshop.


    This program is a fantastic way to gain a broad understanding of the key faucets of managing a membership program. Attendees will:

    • Hear practical ideas and information you can immediately apply.
    • Meet other membership professionals.
    • Hear success stories and case studies from a proven practitioner.
    • Learn how to leverage your activities to maximise membership.
    • Pick up new strategies to maximise your membership growth.
    • Learn how to achieve maximum results from your marketing dollar.
    • Discuss how to communicate to your board and key stakeholders your membership strategy and the measurable outcomes following implementation.
    • Get inspired!

    The Presenter - Belinda Moore


    Belinda Moore is Australasia’s foremost membership specialist and has assisted thousands of membership based not-for-profit organisations with their challenges. She specialises in training, motivating and up-skilling boards, staff and volunteers to improve membership performance.


    She is the author of two books including “The Membership Machine” and “Membership Fundamentals”. More recently she authored the popular paper “Membership is Dead?” which forecasts future trends for member based organisations. Belinda has worked with professional associations, industry associations, community organisations, charities and other not-for-profit organisations to assist them to powerful improve their membership growth and develop other income streams.


    “I have been a participant at two talks by Belinda Moore. I found Belinda’s subject matter expertise, delivery, and preparation excellent and well worth the time spent listening. Importantly everything shared was relevant and a valuable learning exercise for me.” Glen Stanaway, Sport Services Manager at Yachting Australia


    If you would like to run this as an in-house course for your team please contact us on 0413 190 197.

    • 28 Jul 2017
    • 10:00 AM - 4:00 PM (UTC+09:30)
    • TBA, City Central Location, Adelaide

    Working with unsuitable, unskilled or dysfunctional Boards is, unfortunately, a commonly voiced challenge faced by not-for-profit executives. Volunteer leaders can also find that their contribution is frustrated by outdated structures, time-wasting procedures and a lack of focus on the decisions that really matter.

     

    In this workshop we’ll look at what makes an effective Board and some of the strategies you can pursue to get the best out of your volunteer leadership team.  Discussion will include: 


    Board structure

     

    Almost without exception, Associations start out as a collection of volunteers with a common interest or goal and grow from there.  Local groups align with others in their region and then nationally.  Volunteers make way for paid staff as organisations grow and their needs and expectations change.  But one thing that rarely changes is the decision-making structure, enshrined in the Constitution and based heavily on the legacy of the volunteer representation of States, regions or interest groups.  We’ll explore how these legacy structures are becoming increasingly unworkable in facing the challenges of the modern association and how you can create skilled governance Boards without abandoning the representational past.

     

    When was the last time you really looked at the way your Board is structured?

    • Is it still meeting your needs?
    • What are the alternatives?

    Board composition

     

    Too often the composition of a Board is left completely to chance and the vagaries election or selection processes with little or no room for strategic considerations. We’ll identify the different types of Boards, how to discover the skills most suited to your organisational needs and how developing and implementing a succession plan can enhance the effectiveness of your association.

    • How do you get the Board you want/need?
    • Do your current selection/election procedures work for you?
    • How do you determine the type of people you want on your Board?
    • How do you get them willing and ready to participate?

    Board decision making

     

    To be a successful organisation, you must have a Board that can make effective and timely decisions.  Sadly, this is not the case in many associations.  In some, important issues get stuck ‘in committee’, handballed back and forth to working parties and remain unresolved for months on end.  Boards can fall victim to ‘analysis paralysis’ in an effort to do the right thing, or over concern that not everyone will be happy with the outcome. At the other extreme, there are Boards that adopt a ‘gung ho’ attitude and make critical decisions without adequate information or consideration.  We’ll look at the art of good decision making and how to make your Board more effective in recognising and acting on the important issues that come to the table.

    • How do you make effective and timely decisions?
    • What are the elements of good decision making?
    • How do you make sure the Board is focussed on the ‘big picture’?

    This workshop is suitable for not-for-profit executives and volunteer leaders from all types of associations looking to build better Boards.

    The Presenter - Kate Hartwig


    Kate Hartwig has spent almost 30 years in the not-for-profit sector, having been CEO of Various industry, professional and charitable organisations in Sydney, Melbourne and Adelaide including the Royal Australian Institute of Architects (NSW), Australian Video Retailers Association, Retirement Village Association and the AIDS Council of SA.

     

    Kate is a former State and National President of the Australian Society of Association Executives (AuSAE) and was awarded life membership in 2013. She is also a certified member of the Governance institute of Australia and currently volunteers as Secretary and Public Officer of the Royal Zoological Society of SA (Zoos SA). She holds a Bachelor of Laws, Masters of Business Administration and Cert. IV in Training and Education. Kate started her consultancy business in 2012 and has been helping associations with practical governance, planning and organisational development ever since.

     

    If you would like to run this as an in-house course for your team please contact us on 0413 190 197.

    • 13 Sep 2017
    • 10:00 AM - 4:00 PM (UTC+10:00)
    • TBA

    This workshop has been designed to provide delegates with the skills, ideas and motivation to improve their ability to generate sales in an association environment. In recognition of the unique challenges faced by associations undertaking a proactive sales process there will be a particular emphasis on membership and sponsorship sales.

     

    This interactive presentation will provide a fresh perspective to dealing with prospective members and sponsors that will give delegates a renewed enthusiasm for outbound sales calls, face to face selling and proactive engagement.


    For this reason, this session is ideal for staff and volunteers who have the responsibility of speaking to prospects whether in person or on the phone. 


    Delegates will be able to ask any question and receive practical advice on how to resolve and immediately implement the solution.


    The Presenter - Julian Moore


    Julian Moore is a highly experienced sales speaker as well as a sales practitioner. In the past 2 years Julian has assisted his clients to generate over $100 million in sponsorship and membership income. This experience makes his sessions particularly interesting as he speaks from a practitioner perspective.


    This session will ignite the success within your team.


    "We engaged Julian to develop our team’s ability to proactively engage with current and future members. Julian’s workshop was engaging, inspiring and has broken down a number of barriers holding back our team. I would highly recommend Julian to improve your team’s performance and to give them the confidence they need to get to the next level." Matt Golley, Business Development Manager, Institute of Public Accountants.


    If you would like to run this  workshop as an in-house course for your team please contact us on 0413 190 197.

    • 14 Sep 2017
    • 10:00 AM - 4:00 PM (UTC+10:00)
    • TBA

    This workshop has been designed to provide delegates with the skills, ideas and motivation to improve their ability to generate sales in an association environment. In recognition of the unique challenges faced by associations undertaking a proactive sales process there will be a particular emphasis on membership and sponsorship sales.

     

    This interactive presentation will provide a fresh perspective to dealing with prospective members and sponsors that will give delegates a renewed enthusiasm for outbound sales calls, face to face selling and proactive engagement.


    For this reason, this session is ideal for staff and volunteers who have the responsibility of speaking to prospects whether in person or on the phone. 


    Delegates will be able to ask any question and receive practical advice on how to resolve and immediately implement the solution.


    The Presenter - Julian Moore


    Julian Moore is a highly experienced sales speaker as well as a sales practitioner. In the past 2 years Julian has assisted his clients to generate over $100 million in sponsorship and membership income. This experience makes his sessions particularly interesting as he speaks from a practitioner perspective.


    This session will ignite the success within your team.


    "We engaged Julian to develop our team’s ability to proactively engage with current and future members. Julian’s workshop was engaging, inspiring and has broken down a number of barriers holding back our team. I would highly recommend Julian to improve your team’s performance and to give them the confidence they need to get to the next level." Matt Golley, Business Development Manager, Institute of Public Accountants.


    If you would like to run this  workshop as an in-house course for your team please contact us on 0413 190 197.

    • 24 Oct 2017
    • 10:00 AM - 4:00 PM (UTC+11:00)
    • TBA, City Center Location

    This workshop has been designed to provide you with the skills, structure and inspiration to develop a high value sponsorship (partner) program that will massively increase the income of your association or charity. Delegates attending this session will learn how to: 

     

    • Develop a low-cost sponsorship offer that has high value for your sponsors; 
    • Determine the cost of servicing sponsors; 
    • Create a compelling sponsorship proposal – with the right look, content and pricing to get results; 
    • Identify new sponsorship targets; 
    • Understand what corporates want; 
    • Access the sponsorship decision-maker; 
    • Answer the question “Why should we sponsor you?"; 
    • Close the deal (including time frames); 
    • Develop a long term business relationship and retain a rapport with corporate supporters; and 
    • Leverage membership through your corporate partnerships.

    This interactive presentation will provide a fresh perspective to developing a lucrative sponsorship program that will bring benefits to your members, your association and your partners.


    Delegates will be able to ask any question and receive practical advice on how to resolve and immediately implement the solution.


    The Presenter - Julian Moore


    Julian Moore is Australasia’s foremost nonprofit sponsorship practitioner with extensive experience in charities, associations and other non-profits. He specialises in training, motivating and up-skilling boards and staff to improve sponsorship performance. Julian draws on his extensive experience in both Australia and the United Kingdom to deliver sponsorship outcomes for his clients.


    Julian is also an accomplished and entertaining speaker who regularly presents at events around the world. Throughout his presentations he gives real world examples and case studies that inspire and motivate attendees. He focuses on providing practical and useful ideas that can be implemented immediately to start benefiting your organisation.


    “Your sponsorship workshop was fantastic and I’m inspired! I’ve attended a number of workshops and training session on sponsorship over the years and your workshop was head and shoulders above the rest! It was not only about being reminded of the things that we need to do to keep us on top of the game that we sometimes let slip. The workshops were very professional and full of helpful, practical relevant information and methods that I can apply in managing our sponsorship portfolio. As a presenter you bring to the session an obvious passion for sponsorship together with a wealth of experience and knowledge that I found most valuable and inspiring. Thank you again and congratulations on a fantastic presentation!" Steve Keys Master Builders Australia.


    If you would like to run this workshop as an in-house course for your team please contact us on 0413 190 197.

    • 25 Oct 2017
    • 10:00 AM - 4:00 PM (UTC+10:30)
    • TBA, City Center Location

    This workshop has been designed to provide you with the skills, structure and inspiration to develop a high value sponsorship (partner) program that will massively increase the income of your association or charity. Delegates attending this session will learn how to: 

     

    • Develop a low-cost sponsorship offer that has high value for your sponsors; 
    • Determine the cost of servicing sponsors; 
    • Create a compelling sponsorship proposal – with the right look, content and pricing to get results; 
    • Identify new sponsorship targets; 
    • Understand what corporates want; 
    • Access the sponsorship decision-maker; 
    • Answer the question “Why should we sponsor you?"; 
    • Close the deal (including time frames); 
    • Develop a long term business relationship and retain a rapport with corporate supporters; and 
    • Leverage membership through your corporate partnerships.

    This interactive presentation will provide a fresh perspective to developing a lucrative sponsorship program that will bring benefits to your members, your association and your partners.


    Delegates will be able to ask any question and receive practical advice on how to resolve and immediately implement the solution.


    The Presenter - Julian Moore


    Julian Moore is Australasia’s foremost nonprofit sponsorship practitioner with extensive experience in charities, associations and other non-profits. He specialises in training, motivating and up-skilling boards and staff to improve sponsorship performance. Julian draws on his extensive experience in both Australia and the United Kingdom to deliver sponsorship outcomes for his clients.


    Julian is also an accomplished and entertaining speaker who regularly presents at events around the world. Throughout his presentations he gives real world examples and case studies that inspire and motivate attendees. He focuses on providing practical and useful ideas that can be implemented immediately to start benefiting your organisation.


    “Your sponsorship workshop was fantastic and I’m inspired! I’ve attended a number of workshops and training session on sponsorship over the years and your workshop was head and shoulders above the rest! It was not only about being reminded of the things that we need to do to keep us on top of the game that we sometimes let slip. The workshops were very professional and full of helpful, practical relevant information and methods that I can apply in managing our sponsorship portfolio. As a presenter you bring to the session an obvious passion for sponsorship together with a wealth of experience and knowledge that I found most valuable and inspiring. Thank you again and congratulations on a fantastic presentation!" Steve Keys Master Builders Australia.


    If you would like to run this workshop as an in-house course for your team please contact us on 0413 190 197.

    • 30 Oct 2017
    • 10:00 AM - 4:00 PM (UTC+10:00)
    • TBA, City Center Location

    This workshop has been designed to provide you with the skills, structure and inspiration to develop a high value sponsorship (partner) program that will massively increase the income of your association or charity. Delegates attending this session will learn how to: 

     

    • Develop a low-cost sponsorship offer that has high value for your sponsors; 
    • Determine the cost of servicing sponsors; 
    • Create a compelling sponsorship proposal – with the right look, content and pricing to get results; 
    • Identify new sponsorship targets; 
    • Understand what corporates want; 
    • Access the sponsorship decision-maker; 
    • Answer the question “Why should we sponsor you?"; 
    • Close the deal (including time frames); 
    • Develop a long term business relationship and retain a rapport with corporate supporters; and 
    • Leverage membership through your corporate partnerships.

    This interactive presentation will provide a fresh perspective to developing a lucrative sponsorship program that will bring benefits to your members, your association and your partners.


    Delegates will be able to ask any question and receive practical advice on how to resolve and immediately implement the solution.


    The Presenter - Julian Moore


    Julian Moore is Australasia’s foremost nonprofit sponsorship practitioner with extensive experience in charities, associations and other non-profits. He specialises in training, motivating and up-skilling boards and staff to improve sponsorship performance. Julian draws on his extensive experience in both Australia and the United Kingdom to deliver sponsorship outcomes for his clients.


    Julian is also an accomplished and entertaining speaker who regularly presents at events around the world. Throughout his presentations he gives real world examples and case studies that inspire and motivate attendees. He focuses on providing practical and useful ideas that can be implemented immediately to start benefiting your organisation.


    “Your sponsorship workshop was fantastic and I’m inspired! I’ve attended a number of workshops and training session on sponsorship over the years and your workshop was head and shoulders above the rest! It was not only about being reminded of the things that we need to do to keep us on top of the game that we sometimes let slip. The workshops were very professional and full of helpful, practical relevant information and methods that I can apply in managing our sponsorship portfolio. As a presenter you bring to the session an obvious passion for sponsorship together with a wealth of experience and knowledge that I found most valuable and inspiring. Thank you again and congratulations on a fantastic presentation!" Steve Keys Master Builders Australia.


    If you would like to run this workshop as an in-house course for your team please contact us on 0413 190 197.

Past events

20 Jun 2017 WELLINGTON: How to Develop an Effective Membership Strategy that will Powerfully Improve your Membership Performance
16 Jun 2017 BRISBANE: How to Use Social Media to Effectively Recruit, Retain, and Engage with Members
15 Jun 2017 ADELAIDE: How to Develop an Effective Membership Strategy that will Powerfully Improve your Membership Performance
14 Jun 2017 PERTH: How to Develop an Effective Membership Strategy that will Powerfully Improve your Membership Performance
30 May 2017 MELBOURNE - Mentoring Program Manager Training
30 May 2017 WELLINGTON: How to Develop a High Value, Sustainable Sponsorship Program
25 May 2017 MELBOURNE: How to Develop a High Value, Sustainable Sponsorship Program
27 Apr 2017 SYDNEY: How to Use Social Media to Effectively Recruit, Retain, and Engage with Members
26 Apr 2017 MELBOURNE: Creating an Effective Association Board – Essential Tools and Strategies
31 Mar 2017 SYDNEY: Strategies for Building A Powerful and Sustainable Membership Organisation
30 Mar 2017 MELBOURNE: Strategies for Building A Powerful and Sustainable Membership Organisation
28 Mar 2017 BRISBANE: Strategies for Building A Powerful and Sustainable Membership Organisation
24 Mar 2017 WELLINGTON: Strategies for Building A Powerful and Sustainable Membership Organisation
30 Nov 2016 SYDNEY: 101 Ways to Increase Revenue into Your Association
29 Nov 2016 MELBOURNE: 101 Ways to Increase Revenue into Your Association
24 Nov 2016 BRISBANE: 101 Ways to Increase Revenue into Your Association
28 Oct 2016 AUCKLAND: How to Develop an Effective Membership Strategy that will Powerfully Improve your Membership Performance
19 Oct 2016 SYDNEY: How to Develop an Effective Membership Strategy that will Powerfully Improve your Membership Performance
18 Oct 2016 MELBOURNE: How to Develop an Effective Membership Strategy that will Powerfully Improve your Membership Performance
14 Oct 2016 BRISBANE: How to Develop an Effective Membership Strategy that will Powerfully Improve your Membership Performance
27 Jul 2016 PERTH: How to Develop a High Value, Sustainable Sponsorship Program
24 Jun 2016 CANBERRA: How to Develop a High Value, Sustainable Sponsorship Program
21 Jun 2016 WELLINGTON: How to Develop a High Value, Sustainable Sponsorship Program
17 Jun 2016 MELBOURNE: How to Develop a High Value, Sustainable Sponsorship Program
15 Jun 2016 SYDNEY: How to Develop a High Value, Sustainable Sponsorship Program
13 Jun 2016 BRISBANE: How to Develop a High Value, Sustainable Sponsorship Program
03 May 2016 DARWIN: Practical Strategies for Turning Around a Small Association with Few Cash Reserves and Minimal Staff Resources
28 Apr 2016 SYDNEY: Practical Strategies for Turning Around a Small Association with Few Cash Reserves and Minimal Staff Resources
27 Apr 2016 MELBOURNE: Practical Strategies for Turning Around a Small Association with Few Cash Reserves and Minimal Staff Resources
20 Apr 2016 BRISBANE: Practical Strategies for Turning Around a Small Association with Few Cash Reserves and Minimal Staff Resources
11 Mar 2016 MELBOURNE: Practical Sales Skills for Association Professionals
08 Mar 2016 PERTH: Practical Sales Skills for Association Professionals
26 Feb 2016 SYDNEY: Practical Sales Skills for Association Professionals
24 Feb 2016 ADELAIDE: Practical Sales Skills for Association Professionals
22 Feb 2016 BRISBANE: Practical Sales Skills for Association Professionals

Strategic Membership Solutions (SMS)

PO Box 1400, COOPAROO DC QLD 4151 AUSTRALIA

Telephone: 1300 852 303  Facsimile: +61 7 3319 6385

Email: info@smsonline.net.au

 

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