WELLINGTON: Strategies for Building A Powerful and Sustainable Membership Organisation

  • 24 Mar 2017
  • 10:00 AM - 2:30 PM (UTC+13:00)
  • Rydges Wellington (75 Featherston St, Pipitea, Wellington 6011, New Zealand)


  • The concessional rate is available for small charities and other non-profit organisations with a turnover below $200,000. To apply please email info@smsonline.net.au. Those eligible will be sent an access code.
  • The Early Bird rate applies until February 28, 2017. Additional guests from the same organisation can access a discounted rate of $349
  • This rate applies from 1 March, 2017. Additional guests from the same organisation can access a discounted rate of $399.

Registration is closed

In recent years a number of powerful generational, cultural and economic forces have collided to create a perfect storm that has created one of the most challenging operating environments ever faced by associations.

This has created an opportunity for savvy association leaders to transform their association to move it powerfully forward into the future.

This session would suit association leaders and Board members wanting strategies, pathways forward, and insights on how to achieve this transformation through:

  • sustainably increase membership,
  • creating strong multiple revenue streams,
  • communicating more powerfully and effectively,
  • engaging younger members successfully,
  • enhancing member value,
  • increasing relevance and influence, and
  • creating a happy organisational culture.

Never has it been more important to take action quickly.

Baby Boomers - those most likely to join, renew, and be actively involved in your association – have already started to retire. By 2029 the majority of your Board members and your members will have retired from your association. 

Associations who fail to adapt to the meet the needs of their new, younger members – and style of communication and engagement they require - face a slow decline into obscurity as they are replaced by newer, more innovative, more attractive, less bureaucratically-challenged competitors.

In this session delegates will:

  • Understand the significant challenges currently facing membership organisations,
  • Learn the strategies necessary to effectively meet these challenges,
  • Clarify the true value proposition they offer members,
  • Gain a clearer idea of the pathway forward into the future, and
  • Get the motivation to do what needs to be done.

Ample time will be provided for questions and discussion of the issues. 

Who Should Attend

This interactive session is appropriate for CEOs, board members and senior managers wanting insight and solutions outlining the strategies they need to employ to ensure their membership organisation thrives in this new operating environment.

The Presenter

Belinda Moore is Australasia’s foremost membership specialist and has assisted thousands of membership based not-for-profit organisations with their challenges. She specialises in training, motivating and up-skilling boards, staff and volunteers to improve membership performance.

She is the author of two books including “The Membership Machine” and “Membership Fundamentals”. More recently she authored the popular paper “Membership is Dead?” which forecasts future trends for member based organisations. Belinda has worked with professional associations, industry associations, community organisations, charities and other not-for-profit organisations to assist them to powerful improve their membership growth and develop other income streams.

"Belinda is a knowledgeable presenter who lives and breathes the space. She uses amazing, real-world, and relevant examples which allows it to be related to participant's own organizations." Jessica Hartley-Lichtenstein, Australian Restructuring Insolvency and Turnaround Association

If you would like to run this as an in-house course for your team please contact us on 0413 190 197.

Strategic Membership Solutions (SMS)


Telephone: 1300 852 303  Facsimile: +61 7 3319 6385

Email: info@smsonline.net.au


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