Communication in the digital age – is social media the be all and end all?
The business world has changed how it communicates, with social media becoming increasingly common.
It seems that there is a bright new shiny social media channel or technology every second week. What we need to remember, is that at the heart, nothing should have changed. People still do business with people they know, like and trust. Service excellence and consistency of value are essential to business success.
In this workshop Mel will help you understand what is real and what is smoke and mirrors when it comes to effective communication today. Check out the video to see what she'll be covering in the session.
Attendees will learn:
how to be heard by your market and connect with your members so they understand the value of your association
strategies to communicate effectively with millennials
how to identify the right social media channels for your association
why social media is not designed as a sales tool, but is instead intended to build trust and authority
how to create and leverage content that your members will value
how to effectively use social media in 30 minutes a day
how to mitigate your social media risk
why you need a social media policy and how to write one that works.
Delegates will be offered ample opportunity to ask questions and engage with other delegates to exchange ideas and information.
The Presenter - Mel Kettle
Mel Kettle is a communication and social media expert, with over 20 years’ professional experience, a Master of Business in Marketing and a Master of Public Health. She specialises in developing practical communication solutions for her clients. She also trains, mentors and up-skills CEOs, staff and volunteers to improve their communication and social media skills.
Mel has worked with professional and industry associations, community organisations, researchers and academics, charities, government, and businesses of all sizes to help them develop effective and practical communication and social media strategies that lead to an increase in brand awareness, customer satisfaction and business growth.
"Mel has an outstanding level of contemporary knowledge about social media and how it can integrate with traditional marketing. The information she shared on a range of platforms was easily communicated to all our departments and this translated into a seamless integration of social media into C&K. Mel listened to our issues and worked with us to provide a solution tailored to our needs. What could have been a difficult process was made more enjoyable as Mel was a delight to work with." Kim Douglas, General Manager, Marketing and Communications, The Creche & Kindergarten Association
If you would like to run this as an in-house course for your team, please contact Mel on 0404 600 889.